Published client example
Published client examplepodcast guests who fit the client’s ICP
Published client example — an exact excerpt from Cold Email Statistics 2026: What’s Actually Converting in Outbound by Alex Jones, October 29, 2026.
Personalization outperforms volume by a massive amount. At FastForward, we put together an outbound campaign for a client that was targeted at podcast guests who fit the client’s ICP. Comparing our personalized emails referencing the podcast episode to their prior generic outbound campaign, our personalized emails generated more than half of all meetings booked from outbound. LinkedIn outreach in this campaign drew more replies than 14 other campaigns combined.