Articles

InsightsCold Email Statistics 2026: What’s Actually Converting in OutboundCold email statistics from Gong, Woodpecker, and Lavender: ideal length, reply rates, subject lines, and follow-up timing that lift replies from 2% to 15%.Alex Jones · October 29, 2026 (opens here)
InsightsShould Executives Be on LinkedIn? The Risks and Rewards for Your Leadership TeamWhat C-suite leaders risk by staying quiet on LinkedIn and what they gain by showing up.Meagan Millage · September 30, 2026 (opens here)
Guide / playbook (PDF)The FastForward Signal-Based ABM PlaybookA 7-Step System to Turn ICP, Intent, and Data Into a Revenue-Driving ABM Engine (opens here)
InsightsWhy Most AI Sales Motions Fail Before They StartMost companies adopting AI for sales skip the critical step of mapping their existing process before layering automation on top. The result is faster execution of a broken playbook.Alex Jones · April 18, 2026 (opens here)
InsightsHow to Modernize Sales with GTM EngineeringGTM Engineering is the discipline of applying software engineering principles. Think automation, scalability, and data architecture to a company’s GTM motion.Alex Jones · April 17, 2026 (opens here)