Campaign-program example
Campaign-program exampleclient campaigns targeting former champions
Campaign-program example — an exact excerpt from Cold Email Statistics 2026: What’s Actually Converting in Outbound by Alex Jones, October 29, 2026.
Lavender maintains a running library of named, reusable cold-email structures rather than one-size templates. For this example, I reviewed email structures that are relevant to a Champions-style first-touch and follow-up copy. One of the most successful outbound campaigns is targeting previous champions that are now at a new company but know your company or have bought from you before. FastForward client campaigns targeting former champions averaged an 8% positive reply rate. More than double a standard positive reply rate.